Uncharted Eats
ROLE: Art Direction • Design • Illustration
The Ask
Walmart needed a scalable, repeatable influencer program to support the launch of new food products. The branding had to feel fresh, playful, and exciting, while remaining flexible enough to spotlight multiple unknown products in the future.
My Role
As Art Director and Designer, I collaborated closely with the Senior Art Director, Creative Team Lead, and Copywriter to develop the visual identity for Uncharted Eats, a program designed to celebrate the joy, excitement, and adventure of discovering new foods. For the premiere box, themed “Just Landed” with a space odyssey aesthetic, I:
Designed the influencer box, box insert, and shoppable list
Created custom illustrations to reinforce the theme and add a playful, fun vibe
Directed the visual system to ensure consistency, scalability, and future adaptability
Impact
The cohesive design system and theme-driven assets delivered a memorable unboxing experience that resonated with influencers, generated excitement around new product launches, and established a strong foundation for repeatable campaigns.
DESIGN SYSTEM
Color PALETTE
The primary color palette features deep blue and purple, evoking a sense of space and cosmic energy. Secondary colors are used to add depth, dimension, and detail to the illustrations, enhancing the overall visual impact.
Font
Walmart’s custom font, inspired by The Spark, was used to reinforce the campaign’s connection to the brand.
LOCKUP
The lockup uses the Bogle typeface in multiple weights to establish hierarchy. “EATS” is rendered in Bogle Bold, set in all caps, to maximize visual impact. A pointer icon is integrated to evoke exploration, while the dotted line creates visual flow, directing attention toward the Walmart Spark and reinforcing the idea of a guided sensory journey.
GRAPHIC ELEMENTS
The illustrations blend playful food elements with inspiration from space — including planets, orbits, and satellites — to evoke the feeling of a cosmic quest. Textures, colors, and gradients are layered to add depth and dimension to the visuals.
