SEASONAL ADROLL ADS

ROLE: Design • Retouching

The Ask
Develop a series of static AdRoll ads to highlight the brand’s seasonal sweet treat favorites. The goal was to create visually engaging ads that captured the spirit of the season while staying true to the brand’s playful yet timeless identity.

My Role
I led the visual concept and design, partnering with the copywriter to align imagery and messaging. Using rich, on-brand photography and bold, graphic elements, I created ads that conveyed seasonality, indulgence, and the brand’s playful, timeless personality.

The Impact
The final ad series was visually cohesive and crave-worthy, capturing seasonal excitement while reinforcing brand recognition. It strengthened alignment between design and copy, earning positive feedback from the marketing team for effectively balancing aesthetic appeal and performance goals.