Chobani x Post

ROLE: Art Direction • Design • Storyboarding

The Ask
Create a collaborative landing page for Chobani and Post that showcases both brands’ products while featuring curated,
customer-submitted recipes. The goal was to design a seamless, visually engaging experience that balanced storytelling with functionality and invited users to explore recipe ideas that highlight product versatility and all-day enjoyment.

My Role
As the designer, I led the visual design of the landing page and contributed to content development for a supporting video feature.
I collaborated closely with the copywriter, senior art director, and
in-house video team to:

• Develop storyboards that aligned the video narrative with the landing page’s visual direction.

• Repurpose existing brand assets (product photography, graphics, and type treatments) to craft a lively, welcoming user experience that felt cohesive across both the web and video components.

Impact
The final experience delivered a cohesive blend of design and storytelling with:

• A visually engaging and unified landing page and video that reinforced both brands’ identities, boosted visitor engagement

• Positive internal feedback for demonstrating how existing assets could be transformed into a fresh, integrated campaign experience.